Zaxbys recent growth explained

In the past three years, Zaxby’s has registered so many changes. The food chain decided to sell a significant part of its stake to one of the biggest platforms in the United States, Goldman Sachs. The company also brought in a new chief executive officer, Benard Acoca. Bernard had served as the CEO of El Pollo Loco for a while, and everyone on the company board felt he was the best candidate to take over the leadership of the food chain.

The co-founder and former chief executive officer, Zach McLeroy, announced the change in leadership, saying that his organization wanted an external leader to capitalize on the numerous growth opportunities in the market. Bernard Acoca has been the largest company’s best leader for a long time.

Acoca has brought many changes to the company’s digital footprint besides bringing in more sales. A few months after becoming chief executive officer, Acoca began to market the brand online.

In 2021, Zaxby’s began getting better results with its online sales. The newly introduced mobile app from Zaxby’s took the market by storm. According to market research, the brand had the fastest growth application after getting a 317% increase.

Zaxby beat major companies like Jersey Mikes and Panera Bread, among others. Experts attributed the amazing growth to the reward program brought by the company leadership.

Acoca got the enhanced Zax Rewardz program, because he wanted to encourage more customers to start using the mobile application. For every customer downloading the app, Acoca and his team gave a free meal. Updating the application would guarantee the customers a delicious meal. Bernard Acoca has provided his customers with numerous features too. The customers can order ahead, curbside, or pick up in-store. The brand appreciates its loyal customers, and it was over the moon when the mobile application did well in the American market.

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