Alejandro Pena Explains Why Companies Should Take the Importance of Sustainability Seriously

Alejandro Pena is the Chief Executive Officer of an Israel-based company Keter. The company uses resin and other raw materials to manufacture various household and garden products. Alejandro Pena believes environmental, social, and governance (ESG) concerns are extensive and productive. According to him, organizations must make ESG concerns work to their advantage.

As a CEO, Alejandro Pena works tirelessly to make ESG efforts a stepping stone of how Keter functions from a larger macro environment perspective and what it looks to achieve as an investment entity.

What Other Organizations Think About ESG

Most organizations need to be made aware of the importance of ESG and how it can impact their business. Such organizations believe that ESG cannot positively affect their operations long term. They don’t tend to be interested in understanding how those principles will influence how their customers think and believe or affect the region they’re operating in today.

Alejandro Pena has made Keter not among those organizations with such reasoning. He ensures the results that the company yields not only suit the needs of its shareholders. The CEO makes the company’s results positively impact the communities in its surrounding and the environment it depends on to get the raw materials it needs for operation. Alejandro advises other companies to ensure they develop the habit of being at the frontline of offering solutions that protect the environment they rely on for survival and respect the communities surrounding their activities.

About Keter Group

Keter operates more than 25 manufacturing plants in several European countries, including Israel and Luxemburg, and other places across North America. The company strives to produce a wide range of quality items in the same areas it sells. Through this approach, the company saves significantly on transportation costs. By selling its many products in the same regions it produces, many communities surrounding the company become the first beneficiaries of what it offers for sale.

Sudhir Choudhrie: His Reputation On The industry

Sudhir Choudhrie is the Executive Director at Magnum International Trading Company, a leading global commodity trading company. With over two decades of experience in the industry, he has been instrumental in transforming Magnum International Trading Company into one of the most successful companies in the industry. His leadership and innovative strategies have enabled the company to become a leader in the sector, providing quality products and services to its customers.

Sudhir’s expertise in the industry has enabled the company to expand its portfolio and diversify its operations. He has developed innovative solutions that have enabled the company to stay ahead of the competition and remain profitable. His strong commitment to customer service has made Magnum International Trading Company one of the industry’s most reliable and trusted companies.

Sudhir Choudhrie is also known for his dedication to the development of the industry. He has been an active participant in industry events and conferences and has spoken on various topics related to the industry. Through his efforts, he has brought together industry players to share their knowledge and experiences, thus helping the industry evolve and grow.

Sudhir’s commitment to the industry and expertise have made him influential. He is respected by his peers and has been acknowledged for his leadership and contributions to the industry. He is an inspiration to many, and his impact on the industry can be seen in the success of Magnum International Trading Company.

Sudhir Choudhrie is a highly respected executive director at Magnum International Trading Company. Sudhir has built a reputation for being an astute businessman and a successful leader. He is known for his commitment to the highest quality, integrity, and transparency standards in all dealings.

He has been praised for building solid relationships with customers, partners, and key stakeholders. He is a highly respected figure in the business world and has earned a reputation for his exceptional business acumen and leadership skills to know more click here.

Happy Joe’s Expands its Reach with New Locations Across the Midwest

Happy Joe’s, a popular chain of pizzerias, has announced its expansion into new markets across the Midwest. This move is part of the company’s continued growth and commitment to providing its customers with quality food and great service.

Founded in 1972, Happy Joe’s has been serving delicious pizzas and other Italian-American dishes for nearly 50 years. The company is known for its signature taco pizza, which has been a fan favorite for generations. 


They have exponentially grown so much. Over the years,  the American Pizza Parlor has expanded its menu to include a variety of delicious options, such as subs, salads, and pasta dishes. With the recent expansion, Happy Joe’s is now serving customers in new markets across the Midwest, including Illinois, Indiana, and Michigan. 


The company has opened several new locations, each featuring a warm and inviting atmosphere, making it the perfect place for families to gather and enjoy a meal. In addition to its delicious food, Happy Joe’s is also committed to giving back to the communities it serves. The company has a long-standing tradition of supporting local charities.


Happy Joe´s Kids Foundation

They also help organizations and has been recognized for its efforts in this area. With its continued growth and commitment to quality and service, the American Pizza Parlor is poised to become one of the leading pizzerias in the Midwest. Whether you’re in the mood for a delicious pizza, a hearty pasta dish.


Or, if you please, a tasty salad, Happy Joe’s gourmet pizza and ice cream place has something for everyone. In conclusion, the expansion of the pizza parlor into new markets across the Midwest is a testament to the company’s commitment to growth and excellence. With its delicious food, warm atmosphere, and commitment to giving back, Happy Joe’s is the perfect place for families to gather and enjoy a meal.


The Phenomenon that is Ron Gutman

Ron Gutman is a man of many talents. As an inventor, entrepreneur, investor, educator, and writer, he has made a name for himself in various industries. With his mission-driven approach, he has founded and supported numerous successful companies, virtual wellness summits and non-profit organizations, which have helped millions of people around the world live happier and healthier lives. One of Gutman’s most notable achievements is his popular TED book and talk on the Impact of Smiling. 


This talk has been translated into 53 languages and viewed by millions of people worldwide. He is also a scholar and advocate of positivity and smiling, which has led him to conduct extensive research on the topic. As a lecturer at Stanford University, Ron Gutman co-authored a leadership framework known as Sapient Leadership. This framework helps leaders navigate the new reality of change that’s exponential, perpetual, and pervasive, also known as 3-D Change. 


This framework has helped leaders worldwide to adapt to the ever-changing business landscape. In addition to his work at Stanford, serial entrepreneur and business expert Ron Gutman is the co-CEO of IntrivoHealth Diagnostics. This is a company that provides a platform for small and mid-sized medical technology startups to band together and help Ukraine. Intrivo’s mission is to empower the Ukrainian medical technology ecosystem, which is under-resourced and needs significant help. Ron Gutman’s success is not limited to his work at Intrivo and Stanford. He is also the founder and first CEO of HealthApp.


It is an interactive health company that provides free online doctor consultations to people in need. At HealthApp, Ron Gutman invented and led the development of several revolutionary products. These, including HOPES, Dr. A.I., HealthApp SOS, AppRx, and RateRx. Gutman’s work has not gone unnoticed. The World Economic Forum named him a Technology Pioneer in 2015, and he participated in the main Artificial Intelligence panel at the 2017 World Economic Forum in Davos. 

In addition, he was invited by Klaus Schwab, the Founder and Executive Chairman of the World Economic Forum, to join the International Business Counsel of the World Economic Forum in Geneva. Ron Gutman’s contributions to society have been immense, and his success is a testament to his dedication to making a positive impact in the world. His work has inspired countless individuals to pursue their passions and make a difference in the lives of others. Ron Gutman is a true phenomenon, and his legacy will continue to impact the world for years to come.

Edgard Corona, the proprietor of Smart Fit, is renowned in Brazil’s fitness sector

Edgard Corona, founder and owner of Smart Fit, a prominent brand in the Brazilian fitness sector. He started his business in 2010 to provide affordable and accessible fitness services to Brazilians. Since then, Corona has natured Smart Fit to become one of the biggest fitness companies in Brazil, with more than 20,000 clients and 50 local franchises in Brazil.

The success of Edgard Corona as an entrepreneur has been attributed to his commitment to providing quality service and equipment at competitive prices. He also emphasizes customer service and satisfaction, ensuring that each client receives personalized attention and support when needed. Additionally, Edgard Corona has implemented innovative strategies such as online training programs and mobile applications that make it easier for customers to access their favorite workouts on the go. Corona’s commitment to providing quality service and equipment at competitive prices has earned him a reputation as one of the most successful entrepreneurs in the Brazilian fitness segment. His dedication to customer satisfaction and innovative strategies have made Smart Fit one of Brazil’s most popular fitness companies. With his leadership, Smart Fit has become a household name in the country, helping countless Brazilians stay fit and healthy and more

Corona’s success has also been attributed to his willingness to invest in the latest fitness technology. He has invested heavily in state-of-the-art equipment and software, which helps Smart Fit offer an unparalleled experience for its customers. Additionally, Corona has partnered with leading fitness companies worldwide, allowing Smart Fit to offer various services that cater to different needs and interests.

Corona is committed to providing high-quality service and equipment at competitive prices. Additionally, he is devoted to giving back to the community through his contributions to charities and non-profit organizations that promote physical activity and healthy living among Brazilians. Corona hopes to motivate more people to incorporate exercise into their lifestyles through these initiatives.

How Health Carousel is addressing healthcare staffing problems

Many countries in the world have fought the challenges brought on by COVID-19. Every department in the United States has been busy developing new strategies to ensure fast growth. However, numerous medical centers and hospitals in the US are still facing severe staff shortages. Health Carousel has noted a serious shortage of Registered Nurses in all medical centers. The patient and nurse ratio continues to worsen, and many hospitals do not know what to do. Health Carousel notes that numerous hospitals might not have enough physicians to deal with the increased number of patients. Medical providers in the United States require skilled healthcare workers to carry out their operations. According to Health Carousel, the staffing problems facing America might remain for over ten years. When someone goes to a medical facility seeking healthcare, they deserve the best care. If there are shortages in healthcare workers, these patients will have delayed or poorly experienced at the end of the day.

Due to health worker shortages, some essential hospital services have already slipped through the available cracks. The staffing shortage problem is not new in America. The country experienced this problem even before the Corona pandemic began. The pandemic, however, worsened the situation. Everyone began to realize that the country did not have enough workers to handle the increased patient numbers.

When COVID-19 hit the United States, most hospitals had numerous patients. The problem experienced by the company was magnified in a few months. Health Carousel, a renowned company in the United States, has come to the rescue. The company is on a mission to deal with the healthcare staffing challenges experienced in the United States for years. The Cincinnati-based organization has already started offering medical staffing solutions to various healthcare facilities in the United States. The company has effective leadership, and they believe the shortages will be history in a few years.

Alejandro Pena, Keter CEO, Keeps the Brand True to the Community Through Sustainability

Keter, the world’s second-largest furniture maker, is a family-owned enterprise operating for seven generations. Alejandro Pena, the CEO of Keter, had been grappling with the challenges of globalization. The company produced goods in China and Brazil but needed more competitiveness in markets such as Germany and France.

  1. Looks to an Innovative, Sustainable Future

Nowadays, Keter is one of the world’s largest furniture providers, but only a decade ago, it was a small-scale Chinese producer. Alejandro Pena says that they have been making meaningful progress in their business.

  1. Look for Eco-Friendly Resins

Pena believes that the most pressing issue for the company is bringing down production costs. Furniture prices are being driven down due to industry overcapacity and Chinese manufacturers taking over European markets. To survive, Pena has been looking towards innovative solutions, such as eco-friendly resins made out of corn or sugarcane.

  1. Why Sustainability Is Good for Business and Employee Morale

Pena believes that sustainability is the company’s greatest asset and tries to live by this belief. He has committed to using sustainable materials when producing furniture and puts his staff first in all decisions.

  1. Fight for the Environment

While Keter has committed to eco-friendly furniture, it also rationalizes production costs and improves employee relations. Alejandro Pena, CFO Pasquale Iannone, and their staff have their sights set on making it a sustainable company—for the Environment and business.


“I believe that we can make it a sustainable company for the Environment and business. The next over 10 years will bring important changes in the furniture industry and we need to prepare ourselves for these by taking advantage of new technologies and strategic models.”

“A Keter, as a brand, is not just about good design or well-made products, but values. It is more than just a material; it represents unique design ideas, style, and value.

Why ESG Matters for Modern Businesses

In today’s world, it is more important than ever for businesses to adhere to Environmental, Social, and Governance (ESG) standards. ESG has become an increasingly popular concept among business leaders, with Alejandro Betancourt Lopez the CEO of Hawkers Sunglasses, one of its most outspoken proponents. Let’s discuss why ESG is so important for modern businesses.

What is ESG?

At its core, the ESG concept is all about sustainability. It focuses on a company’s long-term success by taking into account financial performance and environmental and social impact. This means that a company must consider how its actions will affect the environment, its employees, and the communities in which it operates. By adhering to these principles, companies can create a sustainable future for themselves and their stakeholders.

The Benefits of Adhering to ESG

Several benefits come with embracing the ESG concept. For one thing, it helps build trust between a company and its stakeholders; customers are more likely to trust a company that takes responsibility for its environmental and social impacts rather than one that does not. Additionally, companies that adhere to ESG principles tend to be more profitable in the long run due to increased efficiency and reduced costs associated with waste management and other areas.

Alejandro Betancourt Lopez & Hawkers Sunglasses

Alejandro Betancourt Lopez has been an outspoken proponent of ESG since he took over as CEO of Hawkers Sunglasses in 2016. Under his leadership, Hawkers has implemented numerous initiatives designed to reduce waste production while increasing sustainability across all operations. This includes partnering with local communities to recycle materials used in production processes as well as investing in energy-efficient technologies such as solar power generation systems for manufacturing facilities. These efforts have helped Hawkers become one of Latin America’s most successful sunglasses brands.

ESG is becoming increasingly important for modern businesses. Companies like Hawkers Sunglasses, led by Alejandro Betancourt Lopez, are setting a great example by embracing this concept and taking steps towards creating a more sustainable future for everyone involved in their operations, from customers to employees and everything in between. By adhering to these principles, businesses can create value for shareholders while minimizing their negative impacts on society and the environment at large.

Wasseem Boraie and Sam Boraie Named Top ROI Influencers

Wasseem Boraie and Sam Boraie, two brothers and co-founders of Boraie Development, were recently named winners of the ROI Influencers of Real Estate 2022. The ROI Influencers of Real Estate is an annual event that recognizes and honors real estate industry leaders who have made significant contributions to their communities, the industry, and businesses.

Omar Boraie Transforming Urban Real Estate | by Focus Economics | Medium

Wasseem and Sam Boraie have been at the forefront of real estate development in New Jersey for over 40 years. They have established Boraie Development as one of the leading development companies in the state. They have been instrumental in revitalizing urban areas, including the New Brunswick downtown area, which was once considered a ghost town.

News & Media - Boraie Development

Under their leadership, Boraie Development has developed several high-end residential, commercial, and retail projects, including the popular Aspire, a luxury high-rise apartment building in New Brunswick, and The Falls, a mixed-use development in Tinton Falls. Their commitment to quality and attention to detail has made them the go-to developers for businesses looking to expand and for residents looking for luxury living.

The ROI Influencer award is a testament to the brothers’ vision, leadership, and dedication to their work. They have created sustainable and profitable businesses that also benefit their communities. They have demonstrated that real estate development can be done with a focus on economic and social impact, and their work inspires other real estate leaders.

Wasseem and Sam Boraie’s recognition as ROI Influencers of Real Estate 2022 highlights their outstanding contributions to the real estate industry and their communities. Their innovative approach to development has been a catalyst for change and has elevated New Jersey’s real estate landscape. Their legacy will continue to inspire future real estate leaders to strive for excellence and positively impact the communities they serve.

Mitto – Implementing An Omnichannel Approach to Customer Experience

Mitto is a company that provides omnichannel customer experience solutions to businesses. An omnichannel approach refers to the integration of multiple channels, such as email, live chat, and social media, into a seamless and consistent experience for customers. Mitto is headquartered in San Mateo, CA, with offices in New York City, London and Berlin.

Mitto was founded in 2011 by a team of expert data scientists and technologists. The company launched its first product to customers in early 2012 and achieved widespread adoption by the financial services industry. Mitto has continued to expand rapidly and now serves more than 200 global brands across consumer goods, electronics, financial services and retail.

Implementing an omnichannel approach is crucial for businesses looking to enhance customer experience and retain customers. By providing customers with a seamless experience across multiple channels, businesses can build stronger relationships with their customers, increase customer satisfaction, and drive brand loyalty.

Mitto’s omnichannel platform integrates with existing systems and processes to provide a unified view of customer interactions and data. This allows businesses to provide personalized and proactive support to their customers, regardless of the channel they choose to use.

Mitto’s platform also includes advanced analytics and reporting capabilities, enabling businesses to gain insights into customer behavior and preferences. This information can be used to continuously improve customer experience and drive business results.

In addition, Mitto’s platform is highly scalable and flexible, allowing businesses to easily add new channels and expand their omnichannel approach as their customer needs change. The platform is also highly secure, ensuring that sensitive customer data is protected at all times.

In addition to its flagship product, Mitto also provides solutions for partner businesses through the Mitto Partner Program (MPP). With MPP businesses can incorporate Mitto’s technology into their existing systems or use it stand-alone as a turnkey offering.