Bernard Acoca to Take Helm of Zaxby’s as New CEO

Zaxby’s is pleased to announce that renowned restaurant leader, Bernard Acoca, will take the helm of the popular quick-service chicken chain as its new CEO. With more than 20 years of marketing and executive experience in the restaurant industry, Bernard Acoca is a well-known and respected figure in the business.

This change marks an exciting milestone for Zaxby’s. Founded in 1990, this iconic brand has grown to over 900 locations spanning 17 states. Its commitment to serving delicious chicken fingers, wings, sandwiches and salads with a fun atmosphere has turned it into an American favorite. In 2021 alone, Thrillist awarded the chain’s famous Signature Sandwich with their Fasties Award for Best Fried Chicken Sandwich.

Acoca steps in as Zaxby’s CEO after nearly four years at El Pollo Loco, where he led the brand through a transformation that included rapid acceleration of digital e-commerce, streamlined drive-thru and backend processes, and a doubling down on L.A.-Mex brand positioning with new contemporary restaurant designs. Nicole Agnew joins him from the Private Equity business at Goldman Sachs, who is a member of Zaxby’s Board of Directors.

Before he led El Pollo Loco, Acoca spent seven years with Starbucks in various positions, including Senior Vice President of Marketing & Category for the Americas. His experience in the restaurant industry also spans ten years with Yum! Brands and seven years at L’Oréal as Chief Marketing Officer for the Americas.

Acoca is enthusiastic about the opportunity and looks forward to working with the talented people in the Zaxby’s family to build upon the brand’s success. Agnew echoed his sentiments in her statement, noting that Acoca has a proven track record of driving sales and profits.

With both new leadership and its iconic Signature Sandwich, it’s safe to say that the future looks bright for Zaxby’s. The brand is poised to take its success even further as Acoca and his team strive toward new heights. It’s clear that Zaxby’s CEO has taken yet another step toward the top of the franchising industry and looks to continue its long-standing commitment to serving delicious food in a fun atmosphere. Refer to this article for related information.


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