In late March of 2018, Edgard Corona, the CEO of Smart Fit, had an interview with the “Like a Boss” podcast. This podcast focuses on interviewing the successful men and women of business enterprises. In this interview, Corona discussed all of the work that goes into materializing an idea into a successful endeavor. For the uninformed, Corona’s Smart Fit is among the largest franchises of fitness facilities in Brazil. The interview went into detail regarding the many stumbling blocks and challenges Corona faced before he claimed his position as one of the kings of physical fitness and wellness within South America.
Edgard Corona also used his time to highlight all of his prior enterprises, ranging from work within a clothier, laboratories and even working under his family by way of a sugar mill. He shared that his interest in the physical fitness and wellness sectors began after suffering a disastrous skiing accident and being forced to undergo physical therapy. With a new idea in mind that he was passionate about and an affluent degree of prosperity within the country, Corona decided to act.
Going beyond the bullet points of his CV, Edgard Corona discussed the rigors of starting any business. One of his most sobering remarks was that success travels along a curve rather than a straight line. When few people went to his gym at its start, he researched ways to encourage relevant interests and trust within the brand. Desperate to attract clients, he consulted with others with more experience in the industry. Corona discovered that he was giving too many options to people with little time for exercise and pivoted to highlighting how physical fitness does not require one or more hours a day to achieve. Since then, Smart Fit has become known throughout many Latin American countries.