When it comes to expert branding, Steve Lesnard has the magic touch. As the former CMO and Global VP of Product Creation at The North Face, the American outdoor recreation products company, Lesnard was able to boost the brand to new heights even during the challenges posed by the world’s pandemic.
Lesnard focused on audience expansion for The North Face by personalizing consumer interactions to the max. Customer feedback became a priority for the brand, and Lesnard’s team developed FUTURELIGHT, the breathable waterproof fabric that athletes had so badly needed in maintaining comfort and performance in some of the most extreme environments on earth.
During his tenure at The North Face, Lesnard collaborated with high-profile luxury labels such as Gucci to create custom product lines. His team also united with the Reset Normal campaign to bring athletes, nonprofits and innovators together in pushing the outdoors to become even more accessible and inclusive to all individuals.
Lesnard is now sharing his creative edge with Sephora, the famous French multinational retailer of personal care/beauty products. His new adventure is taking him from a worldwide leader in sports to a worldwide leader in beauty, and he’s excited about strengthening Sephora’s international presence and launching new marketing initiatives as the global chief brand officer.
For him, Sephora was the next, sensible step in his career. He has a record of global marketing brilliance and innovation and values Sephora’s commitment to beauty that welcomes diversity and inclusion.
Lesnard and Sephora, it’s a “beautiful” relationship.