If you want to know what makes a great suitcase, just ask Steph Korey. An innovator and businesswoman, Steph Korey is most known for founding a truly incredible luggage brand known as Away. Here’s everything you need to know about this prominent businesswoman and her company.
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The inspiration for Steph Korey’s brand started when her friend’s suitcase broke. Her friend was instantly faced with a dilemma: Should she buy a luxury suitcase or another cheap one? Korey and her friend talked for a while about the challenges of finding a high-quality, durable suitcase. Does one even exist?
Steph Korey soon decided that she would develop the best suitcase on the market. The first thing that she did was perform a market study. What are people’s traveling habits? What are some things that people don’t like about their current suitcase? After talking with many people, Korey quickly realized that most people did not like paying a lot of money to check their luggage. If the suitcase weighed a little less, they wouldn’t have to pay more to check their luggage.
With this important insight in mind, Korey developed the Away luggage. This innovative luggage is light-weight, making it extremely easy to carry. The Away luggage is also really durable, so the wheels and zippers are unlikely to break.
Many people love the Away luggage because they can use it to charge their phone. The product’s charging dock is extremely convenient for frequent flyers. When people travel, they don’t want their phone to be dead. Korey took people’s concerns into consideration.
Today, the Away luggage is one of the most popular brands on the market. The product is highly recommended for people who want a durable luggage that will last for a long time. Keep in mind that this luggage is only composed of high-quality materials.